The right size LED lightbox for an exhibition stand depends on three factors: the dimensions of the stand space, the typical viewing distance of your audience, and how much of your stand branding the lightbox will carry.
Starting With Stand Dimensions
For a standard 3×2 metre shell scheme stand, a standing lightbox in the 60 to 80cm range sits well as a primary display without dominating the floor space or blocking sight lines through the stand. A single large display behind the stand works better than multiple competing pieces at this scale.
For a larger custom or space-only stand, multiple units can be used as part of a broader display configuration: a tall standing unit behind the counter, table centres on meeting tables, and a smaller unit on the counter face.
Viewing Distance and Legibility
The key measurement is legibility at distance. The text and graphics on a lightbox should be readable from the corridor in front of the stand. For a 3-metre stand depth, design legibility for viewing at five to eight metres: most visitors will be approaching from that distance before they stop to engage.
Larger graphics, bolder type, and simpler designs work better at distance. A detailed logo with small supporting text that looks elegant up close will not work as wayfinding signage at ten metres.
How Many Units to Use
One well-sized unit is always better than three small units competing for attention. If the stand has a meeting table, branded table centres add to the overall scheme without creating visual noise around the primary display.
For guidance on which table centrepiece format suits an exhibition meeting table, our Custom LED Table Centres and Lamps for UK Hospitality and Events covers the options in detail, including the compact column format that works well in tighter stand configurations.
The Mock-Up Test
Submit your stand dimensions and design concept via the Boardsy free mock-up service before committing to a size. The team can advise on sizing based on your specific stand and brand requirements.
Bigger is not always better. The right size is the one that fills the space proportionally, carries the branding legibly at distance, and leaves room for the conversation rather than competing with it.
Start with a free mock-up at boardsy.co.uk/get-free-mockup/.