Yes, night is when it earns its keep. After dark an unlit display disappears, and a glowing Bespoke LED Cube Light Box is often the only thing on a high street still pulling attention, which matters through winter when much of the trading day is dark.
It reads from the pavement, drawing the eye to whatever it holds or the message on its faces, and because it’s lit from within it stays sharp in exactly the low light where print goes flat.
For an evening-facing shop, a cafe or a bar, that after-dark visibility is the whole case for going lit. See it on a free mock-up before you order.