Choose a cube when people approach from more than one direction, an island stand, an open retail floor, a foyer plinth, because a Bespoke LED Cube Light Box brands on all four faces and greets every aisle. Choose a flat lightbox when the display sits against a wall with a single sightline.
The quick test: stand where your visitors will and count how many directions they come from. Two or more means a cube earns its cost; one means a flat Bespoke LED Standing Light Box at £99 does the job for less.
Getting this right matters more than the artwork, because a flat sign on an island stand turns its back on half the room however good the design. Compare both lit on a free mock-up before deciding.
