Exhibition stand lighting is one of those decisions that looks straightforward until you get to the venue and realise the display is either too small to read from the aisle or so large it dominates the stand and leaves no room for product or conversation.
Size guidelines by stand type
- Shell scheme 2x2m: a single 1000x700mm light box panel creates strong impact at aisle level
- Shell scheme 3x2m: a 2000x700mm banner-format light box across the back wall reads from 10 metres away
- Space-only stands: the LED Bench Light Box and freestanding cube units are more flexible and do not require wall mounting
- Tabletop display: the Custom Branded LED Cube Table Centre works perfectly for product-level branding on counters
The most important measurement is not the panel size. It is the reading distance. At a busy exhibition, visitors typically make a decision about whether to approach a stand within 3 to 5 seconds at a distance of 5 to 10 metres. Your primary message needs to be legible at that range.
A general rule: for every metre of reading distance, your headline text should be at minimum 25mm in height on the display face. For stands where floor-level presence matters, a freestanding unit like the Marlboro LED Floor Lamp placed at the stand entrance draws footfall from the aisle before visitors even read the back wall.