Yes. The Marlboro lamp is an LED, so it runs cool and low energy, with no flame, no smoke and nothing burning, just a warm light. Unlike an old filament bulb it doesn’t get hot to the touch even after hours on, so it’s fine to leave glowing through an evening.
It runs off a standard plug, so treat it like any mains floor lamp: keep the cable tidy and clear of walkways, and stand it on a flat, stable spot. There’s nothing else to maintain beyond an occasional wipe.
The name and shape are the novelty; the Marlboro Cigarette LED Lamp itself is a normal, low-heat LED floor lamp, plug in and glow.