The standard LED 360 Cylinder Display is a pure display unit. The flexible GOB LED surface covers the full cylindrical exterior, the Novastar controller manages content via WiFi and mobile app, and the unit ships on castor wheels ready for immediate deployment. It is the correct choice for any application where the goal is visual brand communication: retail floors, exhibition stands, shopping centre atriums, hotel lobbies, event venues, and brand activations.
The refrigerator version combines the full 360 degree LED display with a built-in 50 litre cooling compartment accessible through the top of the unit. The display exterior is functionally identical to the standard version in terms of resolution, refresh rate, content management, and mobility. The difference is entirely internal: behind the LED surface sits an active cooling system capable of holding the compartment between 0 and 5 degrees Celsius.
For beverage brands specifically, the refrigerator version transforms a display unit into a live product showcase. The brand content plays on the exterior while the actual product sits at the correct serving temperature inside. At a sampling event, a supermarket activation, or a festival brand presence, that combination removes the need for a separate chiller unit adjacent to the display, which simplifies the logistics and the visual presentation simultaneously.
The pixel pitch on the refrigerator version is P1.86, which delivers sharp content at close viewing distances appropriate for sampling environments where visitors are standing within two metres of the unit. The diameter is 611mm rather than the 713mm used on standard models, and the single height available is 1,060mm, which positions it as a countertop-height unit rather than a floor-standing column.
The practical weight difference is significant for transport planning. The refrigerator version is heavier than standard models at the same height and requires two people for loading and unloading. The cooling system also draws more power than the display alone, so confirming the power supply available at the event venue before deployment is important.
Contact Boardsy directly for pricing on the refrigerator version. For standard models, view the full LED 360 Cylinder Display range, with five heights available from £3,995 to £5,995.